Celebrating 15 Years of Bay Area Homebuilding

This year marks an exciting milestone for Tri Pointe Homes®: 15 years of building homes and communities across the Bay Area. Since launching the division in 2010, the team has built in 21 cities, created 48 communities, and closed more than 4,000 homes, with more to come! Over the past decade and a half, the Bay Area division has grown into a leader in a dynamic housing market, guided by a long-term vision for thoughtful planning, quality design, and meaningful community partnerships. Most importantly, these communities have become home to thousands of homeowners across the region.

The Early Days

When the Bay Area division launched in 2010, the housing market looked very different than it does today. Division President Jeff Frankel, the very first Bay Area employee, recalls, “Most builders were faced with difficult market conditions and underperforming communities and financials, which allowed us to enter the market with a fresh ledger, a longer-term outlook, and more optimism and confidence.” He continues to explain that starting during a challenging time ultimately helped shape the division’s mindset and those early lessons helped set them apart from other homebuilders.

Growing Across the Bay Area

Over the years, the Bay Area division has delivered thoughtfully designed homes across a wide range of communities. Building in a complex housing market requires persistence, creativity, and a deep understanding of the region’s unique landscape. The team approaches the challenges as opportunities to raise the bar in their area. Their focus on an elevated living experience has helped the Bay Area division become #1 Tri Pointe Homes division for homebuyer referrals, an accolade given by Eliant, the homebuilding industry’s premier reputation management firm.

A Culture Built on Teamwork

Behind every Tri Pointe community is a team committed to collaboration and shared success. In the Bay Area division, the people behind the homes are what make the difference. Frankel credits the division’s success to a simple philosophy: hire great people, treat others with respect, and align everyone around shared goals. As a result of this strong team-first mentality, the division is proud to receive extremely high employee satisfaction scores, helping the company earn recognitions such as Fortune 100 Best Companies to Work For® and Great Place to Work® certifications multiple years in row.

Looking Ahead

As Tri Pointe Homes celebrates 15 years in the Bay Area, the division remains focused on what has driven its success from the beginning: great people, thoughtful designed communities, and a commitment to delivering homes where lasting memories are made. Frankel and team welcome the challenges and opportunities the future will bring. As he shares, “It takes a lot of time and energy to accomplish long-term goals, but it’s exciting to tackle new challenges with people you truly value and appreciate. The market is challenging right now, but who doesn’t like a good challenge?”